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Welcome to STCG

33% of your marketing budget is likely gone. And you don’t even know where it went.

I managed corporate marketing budgets for ten years. I saw the same thing every time: roughly a third of the money spent was wasted, untracked, or simply lost to bad decisions.

Most businesses don’t have a “performance” problem. They have a clarity problem. They don’t know what’s working, what’s bleeding cash, or what to stop doing.

I don’t sell you more services. I tell you what to cut.

Does this Sound Like You?

• Are you an executive who knows that there is something wrong with your marketing operations, but you can’t put your finger on it?
• Are you spending a lot of money on marketing initiatives, but never seeing a return?
• Are you slightly doubtful of the “big” picture your CMO is telling you?

Then you need me.

What is a Marketing Audit?

I review your marketing activity and spend to identify inefficiencies, gaps, and underperformance.

This includes:

• marketing channels (ads, SEO, email, content, etc.)
• vendors and agencies
• tools and subscriptions
• internal marketing activity

You get a clear breakdown of what is producing value.

And what isn’t.

I help CEOs identify where marketing expenditures are lying to them before it becomes a board-level problem.

By independently examining your business to uncover spending waste, risks, and self-deception.