At Strategic Tactics Consulting Group, LLC (STCG), we believe that operational and marketing strategy should dictate the tactics used to implement that strategy, not the other way around.
An overall, big picture strategy should integrate all the individual tactics that a business uses to interact with a target audience (both internally and externally).
Our philosophy is simple: Tactics, without a cohesive strategy, is a cart before the horse situation. You end up going nowhere fast.
Strategy should be created based on what your target audience actually wants.
The strategy should then be communicated through the use of Integrated Marketing Communications (IMC) tactics.
We work with you to identify those target audience wants. We then create strategic and tactical plans to turn your audience into paying customers.