At Strategic Tactics Consulting Group, LLC (STCG), we believe that operational and marketing strategy should dictate the tactics used to implement that strategy, not the other way around.
An overall, big picture strategy should integrate all the individual tactics that a business uses to interact with a target audience (both internally and externally).
Our philosophy is simple: tactics without a cohesive strategy is a cart before the horse situation. You end up going nowhere fast.
Strategy should be created based on what the organization's target audience actually wants.
The strategy should then be communicated through the use of Integrated Marketing Communications (IMC) tactics.
We work with our clients to identify those wants to turn that audience into paying customers.