Case Studies

Case Study: Transforming Content Strategy for a Professional Services Firm

Client: Mid-size professional services firm

Challenge:

The firm had a dedicated research department producing a wide range of content including white papers, studies, blogs, and other collateral, at an annual cost exceeding $1 million. Marketing executives reported high open and view rates, but the content itself was overly academic, unengaging, and, in some cases, statistically irrelevant. The true impact on business development was unclear.

Audit & Findings:

Over three weeks, we conducted an in-depth audit of their CRM and website analytics. The data revealed a critical insight: less than 1% of those engaging with the content were actual clients or prospects. Despite impressive vanity metrics, the content was failing to engage the right target market.

Solution & Results:

This analysis led to a strategic shift:

  • The research department was disbanded.
  • Content creation was decentralized, empowering client-facing professionals to develop insights more aligned with client needs.
  • Marketing efforts became more targeted, focusing on engagement from real prospects rather than generic readership.

By refocusing content strategy on relevance rather than volume, the firm reduced unnecessary spending and improved its ability to connect with its ideal audience.

Case Study: Reducing Costs & Streamlining Digital Presence for an Industrial Manufacturer

Client: Product Manufacturer in the Industrial Space

Challenge:

As the client prepared to sell their business, they needed to modernize their marketing and digital presence. During a review of past contracts, we discovered that for 10 years they had been paying an external agency $1,200 per month for “website maintenance,” totaling $144,000. However, the agency had merely been adding pages and thousands of unnecessary images, bloating the website without improving functionality or user experience.

Audit & Findings:

  • The agency was providing little actual value beyond inflating the website.
  • The website had become overly complex, making navigation difficult.
  • The cost of external maintenance was unjustified given the lack of strategic improvements.

Solution & Results:

  • Eliminated unnecessary expenses: We canceled the agency contract, immediately saving them $14,000 annually.
  • Internalized website management: Having previously assisted in hiring an internal digital marketing professional, we transitioned website maintenance to their in-house team.
  • Revamped the website: We built a streamlined, more effective site that showcased the company’s strengths without unnecessary clutter.

By optimizing its digital presence and cutting wasteful spending, the company was in a stronger position for acquisition with a more professional and cost-efficient internal marketing operation.