At STCG, we provide strategic marketing consulting services to our clients. We primarily work with corporate executives, their marketing teams, and not-for-profit organizations of all sizes. Our approach is simple: We make sure that the go-to-market tactics being used by our clients are in line with their overall marketing strategy.
We believe that most corporate marketing departments spend too much money focusing on marketing tactics that are not strategically aligned. On average we are able to save our clients up to 30 percent on their annual marketing expenditures.
Our goal is to work with our clients to create holistic marketing programs that resonate. Ready to take your marketing to the next level? Contact us today!
Meet Our Leader
Angela M. Insalaco
Founder & President
Angela M. Insalaco founded Strategic Tactics Consulting Group, LLC (STCG), in 2017. Having worked for a non-profit organization and holding various positions within several corporate marketing divisions, for more than a decade, she has what is undoubtedly, an “eclectic” background in consulting. Angela was singled out by executive leaders within these organizations over the course of her career to act as the designated lead on numerous strategic business initiatives.
These projects included vetting new business ventures, coordinating corporate strategic plans and authoring and developing request for proposal responses for government bidding projects. As an integrated marketing communications specialist, Angela became an advocate for creating holistic, strategic and tactical plans that focused on one voice, with one message to be used across multiple mediums. At the same time, her responsibilities encompassed excavating critical analytics and following “the marketing money trail” spend across the organization.
STCG was established with the philosophy that “tactics without strategy, is a cart before the horse situation. You end up going nowhere fast.” In 2018, Angela noticed a lack of education and data available to small business owners. This void in the small business community led to the creation of The Reputation Factory, a division of STCG, which focuses on teaching small business owners the finer points of reputation management, branding management, and marketing management through the use of online courses, and live workshops.
Angela holds an MBA and a BS in Marketing from Quinnipiac University.
Want to meet Angela? Click here!
Want to learn more about how STCG can help your business? Contact us today!