Concentric puzzle with a chess queen in the middle.

Our Approach

At STCG, we provide strategic marketing consulting services to our clients. We work with entities of all sizes. From the largest corporations and non-profits to the smallest solopreneurs.

Our approach is simple. We effectively communicate your strategy in ways that resonate with your audience. Our strategic marketing consulting services begins with the structure and strategy of your organization.

Most corporate marketing departments spend too much money focusing on marketing tactics that are not strategically aligned. They end up wasting hundreds of thousands of dollars without ever achieving the results they seek. That’s not us.

On average we are able to save our clients up to 30 percent on their annual marketing expenditures.

Our goal is to work with our clients to create holistic marketing programs that resonate. Ready to take your marketing to the next level? Contact us today!

Meet Our Leader

Angela M. Insalaco

Founder & President

Angela M. Insalaco founded Strategic Tactics Consulting Group, LLC (STCG), in 2017. Angela began her career working for a non-profit organization. After her non-profit stint, she spent over a decade as a “client-side marketer,” where she held various positions in several corporate marketing divisions.

Angela was singled out by executive leaders within these organizations over the course of her career, to act as the designated lead on numerous strategic business initiatives. These experiences contributed to her rather “eclectic” background.

These projects included vetting new business ventures, coordinating corporate strategic plans and authoring and developing request for proposal responses for government bidding projects. As an integrated marketing communications specialist, Angela became an advocate for creating holistic, strategic and tactical plans that focused on one voice, with one message, to be used across multiple mediums.

Angela is a self-professed “marketing bloodhound.” Working on strategic business initiatives required her to excavate critical analytics and follow “the marketing money trail” spend across the organization.

STCG was founded on the philosophy that “tactics without a strategy, is a cart before the horse situation. You end up going nowhere fast.”

In 2018, Angela noticed a lack of education and data available to small business owners. This void in the small business community led to the creation of The Reputation Factory, our educational outreach division.

Angela holds an MBA and a BS in Marketing from Quinnipiac University.

Want to meet Angela? Click here!

Next Steps…

Want to learn more about how STCG can help your business? Contact us today!