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The Corporate Cold War

October 22, 2019 Angela M. Insalaco Leave a comment

In past my life as a client-side marketer, there is one truth that I have found to be consistent regardless…

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What’s Your Objective and Who is Your Audience?

October 9, 2019 Angela M. Insalaco Leave a comment

Advertising is around us every single day. Everywhere we go, we are surrounded by advertising or brand messaging. Back in…

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Skip the Data Analysis in Hiring

September 13, 2019 Angela M. Insalaco

Data analysis. In today’s digital society, data is prevalent. Marketers are better informed and have more information to make decisions…

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Filed under: Organizational Theory, Teams

How I Was Almost Killed by a Pepperoni

Angela M. Insalaco

The customer experience is something every business, regardless of size and industry, should hold in high esteem. If your customers…

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Filed under: Customer experience, Reputation Management

Does Your Business Need a Virtual CMO?

Angela M. Insalaco

Once upon a time, there was a business experiencing a rapid growth cycle. The business had started as a one-person…

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Filed under: Marketing, Marketing Management, Virtual CMO

The Question of Why?

Angela M. Insalaco

When it comes to your business actions have you ever asked yourself “why are we doing this?” This is a…

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Filed under: Life Cycle, Management Strategy, Marketing Strategy, Organizational Theory, Strategic Development

Are You Putting All Your Promotional Eggs in One Basket?

Angela M. Insalaco

How do you communicate with your target audience? Do you engage them online and offline? Do you have a communication…

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Filed under: Integrated Marketing Communications, Promotional Marketing, Social Media

The 70/30 Marketing Rule

Angela M. Insalaco

Are you a CMO or marketing manager who is consistently shut down by management when you try to allocate your…

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Filed under: Expense Management, Management Strategy, Marketing, Marketing Management

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