Insights (Substack)

I frequently write about all things marketing and efficiency over on Substack. Please check it out!

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Is your marketing team lying with statistics? This is the story of how I uncovered a 1% conversation rate.

Marketing: The one business discipline where everyone thinks they are an expert.

I’ve heard executives make some questionable comments, but this was the dumbest thing I’ve ever heard a CEO say.

Do you know you can predict team behavior using the 7 Dwarfs as personality models?

Executives want to “go viral,” but do they really understand how that affects their budget?