Marketing Auditing

When was your last SaaS or MarTech Audit? MarTech audits are crucial for identifying unused tools and stopping budget leaks in marketing departments. When was the last time your team fully utilized that CRM system to its fullest potential? Most marketing departments are bleeding budget through unused tools and forgotten subscriptions. Marketing Technology Tools (MarTech)…

This is the story of how I got into marketing auditing without a finance or accounting background. How did I get here? I frequently ask myself this question. How did someone with a decidedly non-finance background get interested in marketing auditing? Someone who was kindly advised during her first semester as a finance major by…